There are a few dates in the music industry calendar that everybody looks forward to each year. One of those dates belongs to the Miami-based music forum, Winter Music Conference. An undeniably energetic occasion, filled with industry keynotes and incredible day/night parties, WMC is usually the warm-up for a summer of inevitably hectic workload for the music industry.
With the industry landscape changing so dramatically over the last year, the team behind WMC have had to make necessary adjustments to accommodate this year’s event. As a result, They partnered up with next-gen virtual reality tech company VRJAM to present the first-ever digital edition of the world-renowned conference.
As part of the inaugural virtual Winter Music Conference, the team have announced the launch of their ‘Live Music Program’ comprising 24 hours of world-class electronic music from the world’s leading labels, top-class DJs and emerging young talent.
The lineup features showcases by Ultra Records, Riva Starr’s Snatch! Imprint, Davide Squillace’s This and That, Neverdogs’ Bamboleo label, and include DJ sets from AlBird, Alfie Cridland, Anabel Englund, Andrew Kay, Atlants, Darius Syrossian, Desya, Gattüso, G33, Hapa, Knowhat, Marshall Jefferson, Max Haas, Milkwish, PS1, Redfielddj, Rich Dietz, Romaan, Scott Marshall, Spacetime, Tobtok, Matrixxman, Illuminatty, RetroVision and Yaya.
Artists will perform live from studios locations in Barcelona, Berlin, New York, London and LA. Their performances will be then rendered inside virtual reality music venue 5th Dimension using the VRJAM immersive content platform combining virtual reality, custom visuals, live-streamed video, live camera, lighting and special effects, and streamed live on the 5th Dimension Twitch channel on the 20th and 21st of May.
“Winter Music Conference is thrilled to be working with Sam and the VRJAM team to help usher in a new era for the conference with WMC Virtual (WMCV). 5th Dimension is the perfect platform for our WMCV Music Showcase; they have created a virtual world that is truly remarkable and one of the coolest experiences on the internet,” says David Ireland, Director (Winter Music Conference / Miami Music Week).