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Privacy & Cookie Policy


Beside Promotions Ltd (t/a Mr. Afterparty) understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. 

  1. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

  1. What Is Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

  1. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which wewill always work to uphold:

  1. The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 12.
  2. The right to access the personal data We hold about you. Part 10 will tell you how to do this.
  3. The right to have your personal data rectified if any of your personal data held by Us is inaccurate or incomplete. Please contact Us using the details in Part 12 to find out more.
  4. The right to be forgotten, i.e. the right to ask Us to delete or otherwise dispose of any of your personal data that We hold. Please contact Us using the details in Part 12 to find out more.
  5. The right to restrict (i.e. prevent) the processing of your personal data.
  6. The right to object to Us using your personal data for a particular purpose or purposes.
  7. The right to withdraw consent. This means that, if We relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.

For more information about Our use of your personal data or exercising your rights as outlined above, please Contact Us using the details provided in Part 12.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data We hold about you changes, please keep Us informed as long as We have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about Our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves however, so please contact Us first, using the details in Part 12.

  1. What Data Do You Collect and How?

Depending upon your use of Our Site, We may collect and hold some or all of the personal data set out in the table below, using the methods also set out in the table. Please also see Part 5 for more information about Our use of Cookies and similar technologies and our Cookie Policy. We do not collect any ‘sensitive’ personal data.

Data Collected

  • Identity Information including name, title, date of birth.
  • Contact information including email address and contact number
  • Business information including business name, job title

How We Collect the Data

  • Newsletter signup forms, contact or submission forms, email and social media contact, polls.
  1. How Do You Use My Personal Data?

5.1 Our commitment to you

We are fully committed to protecting the privacy of our customers and site users. We will not disclose the information we hold about our customers to third parties except where it is part of providing a service to you (e.g. ticket selling websites/apps or couriers to deliver goods), for a legal or licensing obligation or when we have established a legitimate interest of our own that is necessary and does not override those of another.

5.2 How & Why

As well as through the occasions where we obtained express consent, we also acquire and use information which allows us to enter into and perform our contract with you*, to enable us to comply with legal obligations** and in order to pursue our legitimate interest of our own*** (provided your fundamental rights don’t over ride these). 

We have indicated by asterisks the purpose or purposes for which we are processing or will process your personal information.

  • Verifying your identity (*, **, ***)
  • To enable you to access the services we provide (*,***)
  • To enable you to register for marketing updates from us by email (*,***)
  • To inform existing customers of related events they may wish to buy tickets for (***)
  • Administering any agreement we have entered into with you (*)
  • Administering any agreement you have entered into with another party on our platform (*)
  • Administering our marketing payment processing services, including the receipt of payments from Customers and the making of payments to other parties to the sale or other Users (*,***)
  • To contact you about any events or other offers you have expressed an interest in (***)
  • To contact you about any events, offers or services which we feel may be of interest to you, including where we use information we obtain through you accessing Mr. Afterparty through a social media account (***)
  • To contact you in the event of an issue with your use of our site (*, ***)
  • To contact you if there is a change to the event (change of artists) (*, ***)
  • Dealing with any complaints you may have (*, ***)
  • Business management and planning, including accounting and auditing (**, ***)
  • Conducting performance reviews, managing performance and determining performance requirements (***)
  • Complying with our tax obligations (**,***)
  • To detect and prevent fraud, money-laundering and other crimes (**)
  • To monitor your use of our systems to ensure compliance with our IT policies (***)
  • To ensure our systems interact successfully with social media platforms including Facebook, Twitter, Soundcloud and Instagram, Youtube, Twitch (***)
  • To ensure network and information security, including preventing unauthorised access to our computer and electronic communications systems and preventing malicious software distribution (***)
  • To conduct data analytics studies to review and better understand users use of your website and services (***)
  • To review and improve the performance of our website, systems, processes and staff (***)
  • To interact and respond to any communications you send us, including social media posts that you tag us in (***)
  • To let you know about any important changes to our business or policies. (***)
  1. How and Where Do You Store or Transfer My Personal Data?

We may store some or all of your personal data in countries outside of the UK. These are known as “third countries”. We will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows:

We will use specific approved contracts, which ensure the same levels of personal data protection that apply under the Data Protection Legislation. For further information, please refer to the Information Commissioner’s Office.

  1. Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions.

We sell, transfer, or merge parts of Our business or assets, your personal data may be transferred to a third party. Any new owner of Our business may continue to use your personal data in the same way that We have used it, as specified in this Privacy Policy.

In some limited circumstances, We may be legally required to share certain personal data, which might include yours, if We are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority

  1. How Can I Control My Personal Data?

In addition to your rights under the Data Protection Legislation, when you submit personal data via Our Site, you may be given options to restrict our use of your personal data. 

  1. Can I Withhold Information?

You may access Our Site without providing any personal data at all. However, to use some features and functions available you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see Part 11 and our Cookie Policy.

  1. How Can I Access My Personal Data?

If you want to know what personal data We have about you, you can ask Us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email in Part 12. 

  1. About Cookies

What Are “Cookies”

“Cookies” are small piece of text sent to your browser by a website you visit. They help the website remember information about your visit, like your preferred language and other settings. That can make your next visit easier and the site more useful to you. Cookies play an important role. Without them, using the web would be a much more frustrating experience.

Cookies can be most broadly distinguished in: first & third party cookies

First party cookies

First party cookies are set by the website, you are visiting and they can only be read by that site.

Third party cookies

Third party cookies are set by a different organisation to the owner of the website you are visiting. For example, the website might use a third party analytics company who will set their own cookie to perform this service.

Session cookies

Session Cookies are stored only temporarily during a browsing session and are deleted from the user’s device when the browser is closed.

Persistent cookies

This type of cookie is saved on your computer for a fixed period (usually a year or longer) and is not deleted when the browser is closed. Persistent cookies are used where website need to know who you are for more than one browsing session.

Flash cookies

Many websites use Adobe Flash Player to deliver video and game content to their users. Adobe utilise their own cookies, which are not manageable through your browser settings but are used by the Flash Player for similar purposes, such as storing preferences or tracking users.
Flash Cookies work in a different way to web browser cookies (the cookie types listed above are all set via your browser); rather than having individual cookies for particular jobs, a website is restricted to storing all data in one cookie. You can control how much data can be stored in that cookie but you cannot choose what type of information is allowed to be stored.

Site performance cookies

This type of cookie remembers your preferences for tools found on the website, so you don’t have to re-set them each time you visit.

Examples include:

  • volume settings for our video player
  • whether you see the latest or the oldest article comments first
  • video streaming speeds that are compatible with your browser

Anonymous analytics cookies

Every time someone visits some websites, software provided by another organisation generates an anonymous analytics cookie’.
These cookies can tell whether or not you have visited the site before. Your browser will tell if you have these cookies and, if you don’t, we generate new ones.
This allows us to track how many individual users a website has, and how often they visit the site.
Unless you are signed in to a website these cookies cannot be used to identify individuals. They are used to gather statistics, for example, the number of visits to a page. If you are logged in, websites will also know the details you gave for this, such as your username and email address.

Geo-targeting cookies

These cookies are used by software, which tries to work out what country you are in from the information supplied by your browser when you click on a web page. This cookie is completely anonymous, and it is used only to help target content – such as whether you see our UK or US home page – and advertising.

Registration cookies

When you register with a particular site, some cookies are generated to let webmasters know whether you are signed in or not.
Servers use these cookies to work out which account you are signed in with, and if you are allowed access to a particular service. It also allows us to associate any comments you post with your username.
If you have not selected ‘keep me signed in’, your cookies get deleted when you either close your browser or shut down your computer.
  While you are signed into either of the sites, information from your registration cookies might be combined with analytics cookies, which can be used to identify which pages you have seen on the site.

First party advertising cookies

These cookies allows the website you are visiting to know whether or not you’ve seen an advert or a type of advert, and how long it is since you’ve seen it.
Advertising cookies also help in terms of targeted advertising. The website may use cookies set by another organization so that can more accurately target advertising to you. For example, they may show adverts about holidays if you have recently visited the travel section of the site. These cookies are anonymous – they store information about what you are looking at on our site, but not about who you are. The site you are visiting might also set anonymous cookies on certain other sites that they advertise on. If you receive one of those cookies, they may then use it to identify you as having visited one given site if you later come back to them. They can then target their advertising based on this information.

Third party advertising cookies

A lot of the advertisements you see on websites you are visiting are provided by other organisations. Some of these organisations use their own anonymous cookies to track how many people have seen a particular ad, or to track how many people have seen it more than once.

Other third party cookies

On some pages of our website, other organisations may also set their own anonymous cookies. They do this to track the success of their application, or to customise the application for you. Because of how cookies work, our website cannot access these cookies, nor can the other organisation access the data in cookies we use on our website.
For example, when you share an article using a social-media sharing button (for example, Facebook), the social network that has created the button will record that you have done this.

What types of cookie do we use on our website?

A visit to a page on our website may generate the following types of cookie:

  • Anonymous analytical cookies
  • Facebook pixel cookies for Facebook Ads
  • Google analytics and ads cookies

How do I turn cookies off?

You have the ability to accept or decline cookies using your web browser, but please be aware that for some parts of our websites to work you will need to accept cookies. Cookies can be removed or declined by changing your web browser settings. The following links may be helpful:

Cookie setting in Firefox

Cookie setting in Safari

Cookie setting in Internet Explorer

Cookie setting in Chrome

For more information about third party cookies generated by advertisers please visit and for general information about cookies and their use, please visit All About Cookies.

Please be aware that these are 3rd party website and as such Beside Promotions accept no liability for the instructions given on these sites.

  1. Contact Details

If you have any question relating to this policy, or your personal data, you can contact us using one of the following methods

Email Mr. Afterparty Data Protection Officer:

Mr. Afterparty Website:

Information Commissioner’s Office (ICO):

  1. Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if wechangeour business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on the 9th March 2021.




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