UK ticketing, streaming, and merchandise platform DICE have agreed on the purchase and acquisition of Boiler Room.
The deal was revealed on Resident Advisor. DICE have opened up their strategy on the ticketing of livestream events. The move will see Boiler Room staff retained at their London HQ.
The microphone drop moment comes hot in the wake of DICE securing $122 million in investment led by venture capital giant SoftBank’s Vision Fund 2, Billboard reports. Another of the investors is Future Shape, the company run by former Apple executive Tony Fadell, who co-invented the iPhone. Fadell is also joining the board at DICE.
The funding came from SoftBank’s Vision Fund 2, launched in 2019 to invest in tech start-ups.
“My experience when talking to Phil [Hutcheon, founder and CEO of DICE] was inspiring and he immediately recognised how important Boiler Room is, and how much potential we have,” Boiler Room founder Blaise Belville said in a press release. “I believe deeply that the best way for Boiler Room to evolve is by partnering with a company that values what we are today, and provides the tools we need to grow into the future—we play to our strengths and they to theirs. DICE’s belief in ‘powering’ us but allowing Boiler Room to remain an independent entity, all of this will enable us to move into a new era and be the best version of ourselves.”