Spotify is taking the social media platform plunge with its latest development. The live audio app will mark the music streaming giant’s first foray into the domain. The app allows users to create rooms and host live chat around music, sports, culture and other hot topics.
Interestingly, there will be no red carpet treatment for this rollout, and it has been launched rather on the quiet side.
The reason behind the semi-silence is that Spotify is encouraging people to sign up for the app to work out how they want to use it. According to a recent report from The Verge, some of the core functionalities could be used on the main Spotify app. Greenroom is essentially an open public beta with the creators encouraging users to explore.
Locker Room, acquired by Spotify back in March, has been utilised to its potential in building Greenroom. Locker Room was initially designed for sports conversations and chats, but Greenroom spins the wheel and opens up the floor. Within its structure, the ability to record shows and distribute them as podcasts makes for an interesting user function.
Currently, there is no integration with Anchor (the podcast creation tool acquired by Spotify in February 2019), but we can assume that this will be the next step in the app’s development.
Users can sign up to Greenroom via their Spotify login, although this is not required.
The signup flow has been designed to allow users to choose their interests from a wide variety of topics. A creator fund is also set to be announced, but details are still pending whilst the idea is being fleshed out. People who use the app will receive payment relating to their room popularity and engagement levels.
Exclusive creator deals are also in the works, with announcements planned throughout the summer. To learn more about the creator fund, you can find the information here.
In recent months, Twitter, Facebook, Discord, Spotify, Slack, Linked In, and Reddit have all begun to craft audio products. Bizarrely, this category did not exist, in the main, pre-March 2020. Clubhouse has inspired a whole generation of app clones!