New streaming platform promises artists large upfront payment

A new streaming platform is promising artists the equivalent of “500,000 Spotify streams” as an upfront payment. 

Marine Snow also introduces a gamified style of music discovery for users. The app, available now on the App Store, went online as a beta in September 2021 before being rolled out in early June this year.

The app’s founder Tony Lashley spoke to Resident Advisor about how the platform’s fees and payment structure work, saying: 

“The median artist we are working with receives about 100,000 streams on their median song on Spotify over the lifetime of the song, meaning that for 90 days we are paying 2.5x the lifetime revenue of their median song.

“This multiple is even higher for artists in the Global South and the developing world, where per-stream rates are normally lower.

“A local artist in Indonesia, for example, is making 14x in 90 days what they would make over the lifetime of their median song on other platforms.”

The platform features a 90-day cycle of unique tracks. This concept enables Marine Snow to pay contributing artists a set fee regardless of the number of streams they receive.

For more information and to download the free app, visit: https://marine-snow.co/sss