Native Instruments and iZotope join forces to form a new alliance.

Native Instruments,  the leading manufacturer of music products, including the Traktor S range, and iZotope, most famous for its music design plug-ins, have announced a new technology group set to transform the dynamics of music-making and audio production.

There will be no structural changes within both companies, and they will continue to lead the way in their mission to serve the global market. Still, their respective CEOs will work together on the future and vision of this new alliance as co-presidents of the group.

Mark Ethier, iZotope co-founder and CEO, explains, “iZotope and Native Instruments share the same mission to inspire and enable creativity. We both look to make it easier for engineers, producers, and musicians to realise their creative vision, and together, we will be able to break down barriers that have stood in the way of that goal for decades. With iZotope’s intelligent processing and Native Instrument’s innovative offerings, I can’t wait to see what artists will create.”

Constantin Koehncke, CEO of Native Instruments, adds, “As more and more people are getting into music-making, they are looking for easy access to the building blocks for their journey. Joining forces with iZotope brings us yet another step closer to fulfilling our shared mission to empower producers of all levels with everything they need—from instruments and effects to a supportive and thriving community. I cannot begin to imagine what our combined talent and technology can come up with to inspire artists and music creators worldwide.”