Victor Ruiz is a Brazilian techno artist and the founder of the record label VOLTA. He has been a prominent figure in the techno scene for over a decade, with his music championed for its driving beats and atmospheric sounds. Ruiz’s work has been featured on some of the most well-respected labels in the industry, including Drumcode, Suara, and Noir Music. In addition to his successful career as a producer, he is also an accomplished DJ, having played at many of the most prestigious clubs and festivals worldwide.
Victor’s latest release, “Touch The Darkness”, is an enthralling three-track EP available now via his VOLTA label. Previous releases on VOLTA have seen the likes of ANDATA, Balthazar & JackRock, Christian Smith, and more feature on the label, making it one of the most exciting and fastest-growing imprints in the techno space. And with his latest work, Victor has once again proven that he is one of the game’s most talented and innovative producers.
Fresh off the back of his latest EP, we caught up with Victor for an immersive chat about label life, being a producer and more:
What inspired you to start your label, VOLTA, and what sets it apart from other brands in the industry?
During the pandemic, I was giving mentorship to lots of artists and through that, I discovered so many amazing talents. I had an “a-ha!” moment when I played a set only with tracks from my students and producers from the community of my Masterclass. I guess the personal relationship I’m developing with all artists that released there and keeping them free to explore new sounds it’s one aspect. The other one is once we start making a profit, 10% of it will go to charities and causes chosen by the artists.
Can you describe the process of curating and selecting artists to sign to VOLTA?
I’m quite picky with the music I put out, so once I receive a demo I like, I play it a lot first, then go back to the artist to check if there are any adjustments to be made. It’s quite simple, but it takes some time.
How do you balance your personal and professional life, and what strategies do you use to maintain a healthy and sustainable career in the music industry?
That’s a good one. At this very moment, I’m enjoying a personal moment and working at the same time. I decided with my team that Mondays are off, so they don’t message me – unless it’s super urgent. That helps me to be with myself and family and friends, to do things I love, instead of just working. Having said that, I LOOOOVE what I do. I love to work, and I love my job. That’s a tricky thing because if I don’t pay attention, I only work and nothing more.
The secret to keeping a healthy relationship with work is to keep it fun.
What do you hope to achieve with VOLTA in the next few years, both for the label and the artists you work with?
I want to grow a nice and healthy music community where we all help each other to grow. Also, I’ll start throwing events eventually, and that’s gonna be something special, just can’t disclose that one yet.
I hope we can also create awareness in the scene about helping other people, causes and charities that are in need. We live great and privileged lives; the least we can do is reach out to help.
How has your Brazilian heritage and culture influenced your work as a producer and label owner?
I guess in the groove and soul within the music. But also the joy Brazilian people have. We love to party, and that energy translates into my music.
How do you approach marketing and promoting releases on VOLTA, and what strategies have been most effective for you?
Honestly, this is the part that I have to improve the most. I work with an amazing PR agent, Emma, and she’s been doing wonders. I count a lot also with the “mouth to mouth” from the new artists engaging with their audience, friends and family. I’ve been learning so so much!
What are the essential qualities for a producer or label owner to succeed in the industry?
Authenticity. Period! People are drawn to authentic people. Authentic producers make unique music. And that’s what I’ve seen in all these years of my career.
What do you think is the most significant release that VOLTA has put out, and why?
I’m excited with this next one of mine, “Touch the Darkness”, because it shows many “sides” of mine as a producer. Been receiving such amazing feedback on it, yet I am proud of all the releases we had. The latest “Play Hard” from Andata just hit the Techno Top 10 on Beatport. Very proud of that too.
How do you see technology and innovation playing a role in the future of electronic music, and how is VOLTA adapting to these changes?
Technology is something that fascinates me in all senses. I think it’s made for great use, and if you’re creative enough, you can perform miracles. That’s the angle I see working for us. Find creative ways to use it. Always.
Lastly, what can we expect from VOLTA and Victor Ruiz over the rest of 2023?
Great music, cool events, a lot of energy and lots of fun!!!
Victor Ruiz’s “Touch The Darkness” EP is available now on VOLTA. You can grab your copy of the release HERE.
Instagram – Facebook – Spotify – Beatport – Soundcloud