IKEA to Host a 24-hour Virtual Music Festival

The renowned Swedish homeware brand IKEA has announced a 24-hour virtual festival due to take place on 16th September 2021.

The festival will host several areas such as cookery, interior and furniture design and an IKEA museum that will look at ‘the good, the bad and the ugly’ – from throughout IKEA’s history. 

IKEA’s festival will include a range of musical offerings split into different areas such as Home Concerts where the artists will perform from their places of residence along with a DJ relay including Loraine James, ZULI, TOKiMONSTA and Kaytranada.

Visitors to the festival will be able to experience “cook-offs, challenges, and home visits where both healthy, planet-friendly and no-waste recipes are shared.” it says in the press release.

Managing Director of IKEA Marketing and Communication, Erika Intiso says:

“This is a new kind of experience IKEA wants to offer, celebrating, connecting, and engaging around life at home. Home tours around the world will open doors to new experiences and new inspiration. We want to spark a conversation on the more sustainable and affordable life at the home of tomorrow. And just as with any festival, you can expect a few surprises.” 

The festival will take place here – https://www.ikea.com/global/en/events/festival/ and in IKEA stores, with more than 100 different homes used as venues during the event.