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Facebook launches a new portal for independent artists

Facebook has launched a new independent artist programme as the social media giant looks to increase and develop opportunities for artists.

The site will feature a dedicated portal where musicians and artists can make their music and voices available across both the Facebook and Instagram platforms, free of charge. 

With social media becoming the main communication tool for artists to reach their fans without the support of a record label, this programme has been cleverly designed to make content distribution an easier process whilst giving access and insight to payment options to support online development. 

The Facebook independent Artist Programme (IAP) will also provide several distribution opportunities. The platform has already partnered with third-party distribution companies – Distrokid and Tunecore, with more to follow – to aid and assist artist get their music on the platforms at no cost. 

Chris Papaleo, Music Development Manager at Facebook said:

“Facebook is proud to make it easier for independent artists and creators to reach new audiences on our platform and build community through music. When joining our independent Artist Programme, creators are backed by our outstanding distribution partners, allowing them to get their music in front of people across all of our apps.”

Artists will be able to distribute their music everywhere Facebook offers a music library, including both the reels and story features. Sign up is an easy process and can be done through the landing page under the distributor of choice. This will then direct you to, and activate a sign-up form with added information. 

A step in the right direction.

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