World-renowned tequila beer brand Desperados has teamed up with digital music marketplace Beatport and the infamous party brand Elrow to bring out a brand-new app called Rave To Save, that offers nightclubs rewards in exchange for dancing steps.
Nightclubs and venues worldwide have been heavily affected by the global pandemic as they were forced to shut their doors early last year. This is not the first time that Desperados has made efforts to help workers in the events industry affected by the pandemic. Last year saw the brand team up with the Spanish party organisers to throw a colossal series of charity live streams that featured more than 31 DJs in 7 venues over 16 different sessions.
The series consists of 4 virtual parties, all linked up with the ‘Rave To Save’ app to allow viewers to contribute to the cause by dancing from their homes. The events are streamed live on Beatport’s Youtube and Facebook pages and hosted at different clubs.
The first show, at Berlin’s Prince Charles Club, featured sets from the talented Nakadia and the groove master Purple Disco Machine, raising over €1,000 from dancing alone. Events will run every weekend with the next show programmed by Elrow at Reineke Fuchs in Cologne on Sunday April 4th 2021.
How does it work?
The app is available on the Android and Apple app store and will work using the phones motion sensors. Like a ‘Fitbit’ or ‘Apple iwatch’, the phone will track the user’s motion and donate money accordingly. Every 1,000 steps made by the raver (roughly 10 minutes of dancing) €1 will be donated to a club. Alongside this, users can donate directly to the club from within the app, and contributions will go directly to venue owners from Germany, Spain and the UK to help contribute towards paying staff, rent, and licenses whilst they are currently unable to operate. Desperados will also match up to €30,000 for each event, so get your dancing shoes on because it’s time to throw some moves.