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Deadmau5 and Richie Hawtin confirm a deal with Pokémon GO’s developer Niantic

The superstar DJs new gaming venture Pixelynx will make it easy for music artists to create their own interactive environment and monetise it via NFTs and more.

Deadmau5 and Richie Hawtin confirm a deal with Pokémon GO's developer Niantic

Richie Hawtin and Deadmau5 confirmed six months ago their plans for a new gaming platform called Pixelynx.

Last week they confirmed a deal with Pokémon GO developers Niantic. They are also partnering with music and gaming stalwarts Ben Turner, Dean Wilson and Inder Phull. 

Richie Hawtin and Deadmau5 (Joel Zimmerman) are basing the platform around a “direct-to-avatar” model. The aim is to create a virtual ecosystem that helps make it easier for music artists to launch their interactive environments for fans allowing them to monetise through NFTs, playable experiences and virtual performances.

The announcement of the deal details how Pixelynx will leverage Niantic’s Lightship Platform and the Augmented Reality Developer Kit (ARDK). This will help them develop a mobile app version of the gaming platform featuring AR experiences.

The platform will allow players to collect new songs, prizes and in-game assets during gameplay. The partnership with Niantic will give fans the chance to explore the real world, attend concerts and visit physical locations so they can collect NFTs to be used to unlock rewards and new music while using the in-game experience.

Inder Phull, CEO and founder of Pixelynx speaking about the platform said:

“As we look towards launching our platform in 2022, the development of a mobile app that allows fans to collect new songs and NFTs in the real world was always part of our vision to create the music metaverse. Teaming with Niantic on their Lightship ARDK to develop our mobile gaming app, will ensure that fans are able to take our game with them wherever they go, blending digital and real-world experiences and enriching the fan experience in completely unique ways.”  

Check out the teaser video below:

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