Iconic fashion brand Calvin Klein have long been pioneers for change and an advocator of equality. Their latest campaign -#proudinmycalvins – is another shining example of their forward-thinking commitment to global sociological topics and features a wealth of renowned LGBTQIA+ creatives from around the globe.
The campaign celebrates defining moments in the queer and trans journey, revisiting life-changing episodes in the lives of creatives from various parts of the world.
Arca, Honey Dijon, King Princess, Isaac Cole Powell, Kai Isaiah Jamal, Omar Ayuso, Raisa Flowers, and Samuel de Saboia appear in minimalist, intimate settings in a short film that combines their stories and backgrounds.
From a fashion perspective, the campaign features cast members in key pieces from Calvin Klein’s Pride 2021 capsule line, combined with denim and underwear classics that channel each artist’s style. Beyond the storytelling garment arrangements, Calvin Klein intends to roll out a series of short films focused on each cast member’s personal story throughout the year, along with more #proudinmycalvins content.
For her addition to the campaign, Honey Dijon revisited the 1990s: “The first time in my life that someone had seen me before I saw myself…It was another trans woman that said to me, ‘You belong in a skirt,’” she recalled. “I realized at that moment that I could exist.”
Calvin Klein regularly partners up with non-profit organizations that fight for LGBTQIA+ rights, equality, and safety. This year, the brand has launched a two-year partnership with The Trevor Project, the world’s largest suicide prevention effort focused on lesbian, gay, bisexual, transgender, queer, and questioning youth. The platform offers 24/7 crisis assistance via the toll-free Trevor Lifeline.
The label also supports ILGA World’s advocacy work for those who face bigotry regarding their sexual orientation and gender identity and expression.
Calvin Klein has also announced it contributed to the Transgender Legal Defense & Education Fund and that, through parent company PVH Corp, supports the National Pulse Memorial & Museum, a non-profit organization created by the owner of the Pulse nightclub following the June 12, 2016 shooting in Orlando, Florida.