Apple Music has announced a show of intent, as they drop a new initiative to upload and compensate rights holders behind DJ mixes.
The goliath of the music streaming world has directed a lot more core business focus around this strategy in recent times. This follows the development of a tool that builds on Shazam technology to “allow Apple Music to properly identify and compensate all of the individual creators involved in making a particular DJ Mix—including any artists behind the music in the mix,” announced via a press release.
Boiler Room, Tomorrowland, Mixmag and Cercle have all joined the collective to bring music content to the platform.
Mr. Afterparty favourite – Charlotte De Witte – launched an exclusive mix series in July that focussed on a fitness-specific aspect. The latest announcement is headlined by Apple Music’s partnership with K7’s long-running DJ-Kicks series. The new technology will allow the series to go back into its ’90s archives.
“This is a big moment for K7!” said the imprint founder Horst Weidenmueller. “Through the partnership with Apple, we finally have a place to celebrate DJ-Kicks with additional 14 editions which haven’t been in the market for over 15 years.”