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Apple Music moves to support artists by allowing monetisation of DJ mixes.

The American tech giant has partnered with Boiler Room, DJ Kicks and other dance music companies to collaborate on the initiative.

Apple Music moves to support artists by allowing monetisation of DJ mixes.

Apple Music has announced a show of intent, as they drop a new initiative to upload and compensate rights holders behind DJ mixes.

The goliath of the music streaming world has directed a lot more core business focus around this strategy in recent times. This follows the development of a tool that builds on Shazam technology to “allow Apple Music to properly identify and compensate all of the individual creators involved in making a particular DJ Mix—including any artists behind the music in the mix,” announced via a press release.

Boiler Room, Tomorrowland, Mixmag and Cercle have all joined the collective to bring music content to the platform.

Mr. Afterparty favourite – Charlotte De Witte – launched an exclusive mix series in July that focussed on a fitness-specific aspect. The latest announcement is headlined by Apple Music’s partnership with K7’s long-running DJ-Kicks series. The new technology will allow the series to go back into its ’90s archives.

“This is a big moment for K7!” said the imprint founder Horst Weidenmueller. “Through the partnership with Apple, we finally have a place to celebrate DJ-Kicks with additional 14 editions which haven’t been in the market for over 15 years.”

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