The launch means Apple Music wins the race for HD Audio, beating competitors Spotify in new plans unveiled in their latest marketing campaign.
Artists will now have the ability to provide a listening experience for their fans like never before.
In a groundbreaking upgrade, Apple Music subscribers will also be able to listen to 75 million tracks in Lossless Audio. What’s better, all of these new features will be available to Apple Music subscribers from next month – FOR FREE!
That’s right; existing subscribers will have the new features available to them at no additional cost – heightening the appeal for potential new users and vastly pleasing their existing subscriber base.
“Apple Music is making its biggest advancement ever in sound quality,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Listening to a song in Dolby Atmos is like magic. The music comes from all around you and sounds incredible.
By default, Apple Music will automatically play Dolby Atmos tracks on all AirPods and Beats headphones with an H1 or W1 chip, as well as the built-in speakers in the latest versions of iPhone, iPad, and Mac. At launch, subscribers can enjoy thousands of songs in Spatial Audio.
The launch means Apple Music wins the race for HD Audio, beating competitors Spotify in new plans unveiled in their latest marketing campaign. Other market competitors – Amazon Music, Deezer and Tidal – already have HD services available.
There may be a shift in user preference and subscriber numbers for streaming platforms following this week’s developments – with Apple Music and Amazon Music now locked in an immediate price war.
Are you ready for a new era in audio streaming quality? We sure are!