Amazon Music has been steadily changing the game within its domain over the past few years and has continued this trend with the launch of a new ‘DJ-Mode’ to bring the feel of live radio to music streaming.
According to Amazon, the exciting new mode will offer an authentic listening experience and serve up personalised hosted stations with the top global DJs. The service has been set up to directly compete with Apple Music’s radio stations, such as Apple Music One. Amazon says that music lovers will be able to tune in, on-demand and listen to DJ-curated music, artist interviews and feature insights from key industry figureheads.
The first artist-led DJ mode will be hosted by Billie Elish, the American singer-songwriter who has always been heavily sampled within the electronic music production world. Eilish will introduce her favourite songs with their background stories from her latest album, ‘Happier Than Ever’. Listeners in the US can now also tune in for ‘DJ hosted’ hip hop, country and pop music stations.
The new service has been bundled together with Amazon Music Unlimited, which costs $7.99 (£5.66) for Prime members.
The sector has become quite popular since Apple started its foray into radio streaming back in 2015 with the launch of their ‘Beats One’ station. Many people find that listening to an algorithmic playlist is quite a monotonous undertaking; as the technology has developed, so has the expectation of human curations within their chosen genres.
Amazon has decided to take things to the next stage, appealing to this audience by adding a human touch to their radio streaming service.